Wearing Your Mood; How Dopamine Dressing and Colour Theory Can Impact Your Mood.

Fashion isn’t just about looking good – it’s about feeling good, too. When we shop or dress with intention, our brains release feel-good chemicals like dopamine, serotonin, and endorphins. We like to call this dopamine dressing—the act of wearing colours and pieces that lift your mood and energise your spirit.

At Nicci, we’ve always believed that your wardrobe should empower you. One of the most powerful yet often overlooked elements of style is colour. The right shade can do more than match your skin tone or show off your personality. It can soothe your stress, lift your confidence, and completely shift your mood.

The Citizen

Lifestyle & Tech